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TASTEMAKERS


Learn more about the people behind the scenes at the Caterfood Buying Group

BRETT ANSELL

Head of Purchasing, Caterfood SW

From starting as a night loader over 20 years ago to now heading up purchasing, Brett Ansell tells us about his soaring career journey, his love of cake, and what food trends are set to dominate in 2025

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    Tell us about your career  path at Caterfood SW

    I started in June 2004 as a Night Loader. After a few years, I moved to working days in the warehouse and from there onto stock management and replenishment. This led to my first buying role as an Assistant Buyer where I met good friend and excellent mentor Len Gould, who is now Head of Purchasing for the Caterfood Buying Group (CFBG) central team. After many more years and moves, I am now Head of Purchasing at Caterfood SW and proud to have come this far.


    What does a typical day  look like for you?

    Maintaining good relationships with our supply chain is paramount, whether that’s meeting face-to-face, on Teams, via email or with an old-fashioned phone call. No two days are ever the same – I could be negotiating better pricing, promotional planning, trade show preparation, or sourcing a product to meet a customer’s needs. 


    What’s the best bit about your job? 

    Being a lover of food, it’s definitely trying all the new products to hit the market… although this does require a gym membership!

     

    And the most challenging?

    Managing 325 fantastic suppliers can be extremely challenging... and very busy.

     

    What trends are you excited about for 2025?

    As we heard at the last CFBG conference, this year Turkish cuisine will be on trend with things like kofta kebab and mezze dishes, also buddha bowls and supercharged sandwiches.

                 

    You’ve been at Caterfood SW for 20 years – what has kept you in the company so long?

    The progression I have accomplished has most definitely played a key part. Also, I’m lucky to work with a bunch of like-minded and talented people who make the day to day enjoyable. 


    Is there a particular product you are passionate about?

    There are so many to choose from and we work with some incredible suppliers, but I guess my favourite would have to be cake… and we have a warehouse full!  

     

    What’s one piece of advice you’d give to someone starting out as a buyer?

    Stick with it. Although at times it will be difficult, ultimately it’s those challenges that should drive you to succeed, and progression will follow. Understand the industry, build a network of contacts and maintain good relationships with them all – and never stop learning.

     

    What’s your favourite meal after a busy day?

    As many have said previous to me (and I’m sure many more will follow!) – it’s got to be steak. Fillet, medium rare with peppercorn sauce and triple-cooked chips, washed down with a nice glass of Sauvignon Blanc. 

PAUL BRITTIAN

Managing Director, Turner Price

Passionate about the people behind the brand, Managing Director Paul Brittain reflects on how Turner Price has grown over the last two decades and how he’s ready to tackle the industry’s next big challenge

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    Tell us about your career journey at Turner Price 

    I have known John Gould since our school days and in adulthood we’d meet for a catch up every now and again. On one of those catch ups, he offered me a job as Company Secretary, so in 2006 I became Finance Director and joined the board. Over the last five to six years I have worked more broadly in the commercial and operational areas of the business, contributing to the expansion of Turner Price.


    What does a typical day look like for you?

    Every day is different, but tackling any issues that have arisen overnight is always first on the priority list. Reviewing sales and margins is also key, to highlight any changes the team need to implement. Connecting with as many team members as possible is a constant priority – and it’s often the most rewarding part of my role.


    The best bit about your job? 

    The challenge it brings and the satisfaction of implementing changes that positively impact the business. I’m naturally competitive, so seeing tangible, positive results is rewarding. Plus, we have a fantastic team at Turner Price, and working alongside such great people makes the experience really enjoyable.


    What is the biggest challenge facing the industry right now?

    Keeping pace with the rapid advancements in technology. While embracing these changes is essential for growth, it’s important to ensure the personal touch and reliable service that we take pride in at Turner Price remains.


    How has Turner Price changed in the last 22 years?  

    It’s hard to summarise the growth I’ve seen. When I joined there were 50 employees but now we have over 300. These people have helped to expand our product offering, with fresh produce and butchery now integral to our business. We have expanded our warehouse space sixfold, the geography of our delivery is multi-county and we also have a shipping and export division, taking our business global. We’ve invested in our website and online service, meaning over 50% of our turnover is now generated via web. The constant development, people, challenge and growth expansion means there’s never a dull moment, which is why I am still here.


    If you could swap roles with anyone for a day, who would you choose and why?

    A very tricky question! In Turner Price it would have to be a driver or a field sales rep, as they interact with our customers more than anyone and it would be good to get a feel of that end user experience. On a personal level, I’d swap roles with my daughter, who is a paramedic. They do an incredible job that is often under-appreciated and usually it’s under the toughest of circumstances.


    Fave meal after a busy day?

    Chilli con carne and rice – with all the extras – would top the list.


DAWN RAWLINSON

Sales & Customer Service, Nicol Hughes

A customer service extraordinaire who’s been working the phones for almost 19 years, Dawn Rawlinson talks to us about funny customer moments and her secret to a long and happy career (spoiler: great bosses)

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    Tell us about your role 

    I have been with Nicol Hughes since January 2006. Day to day I make outbound telesales calls to regular customers and take inbound calls for things like customer orders, enquiries and complaints, and sort uplifts or credits for customers when wrong products are ordered or sent. 


    I also set up new accounts and convert prospect accounts. I import price quotations from the field representatives (checking margins and upping them if necessary), sort out product recalls or quarantine and track drivers and deal with their queries, amongst other things. 


    18 years at one company is impressive. What has kept you in your job for so long?

    My work colleagues, the customers (some of which I have been speaking to since I started) and my bosses are great.


    What’s the best bit about your job at Nicol Hughes? 

    Every day is different – from the conversations I have with the customers, to the laughs I have with my colleagues. I talk to my colleagues like they are friends and most days I probably tell them things I shouldn’t!


    What’s the strangest customer query you’ve 

    ever had on the phones?

    I can’t think of that many strange customer queries, but we do get members of the public randomly ringing and asking if they can buy certain products from us because they have been to a restaurant or café and have tasted the best thing since sliced bread.


    Any funny stories from your time at Nicol Hughes? 

    There are many, but one that stands out is the time a former colleague was doing her usual telesales calls when she heard a strange noise – it turned out the customer had fallen asleep while on the phone and he was snoring his head off! We were never sure if it was because my colleague was boring him or he was just genuinely really exhausted.


    How has the company changed since you joined? 

    Things haven’t changed much since I started, apart from holding more varied stock lines. Also, now we’re part of the Caterfood brand we have better relationships with different suppliers and the customers have better choice and stock offerings.


    How do you keep your energy up during a busy day?

    Drinking plenty of water and talking all day! I have always said the busier you are the more energetic you are.


    Who would you swap roles with for a day? 

    If I had to pick I would like to be a delivery driver to see all my customers face to face. Mind you, I don’t think I would get much done as I would be talking too much.


    What’s your favourite meal after a busy day? 

    A simple pork chop with homemade chips and my best cauliflower cheese.

GEORGE BAXTER

National Operational Support Manager, CFBG

From finding ways to make things work more efficiently to jumping on forklifts when needed, self-proclaimed geek George Baxter tells us about how, in operations, no two days are ever the same – and that’s exactly how he likes it 

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    Tell us about your career journey at Caterfood

    I started with South Lincs in 2018 as their night shift manager. I moved over from a competitor so it took me a bit of time to settle and not be seen as an undercover spy!


    It’s never easy implementing new ideas and adapting things that have worked previously, but I absolutely loved the South Lincs way, and the people. Simon Davison was brought on board a year into my tenure and he was exactly what we needed – he has such an infectious, positive attitude. He gave me an opportunity to become Warehouse Manager in 2021, where I had a successful two years, working very closely with Damon Ingamells, joining the ops departments together. A trip to the Channel Islands in February 2023 turned out to be the starting point of my new role as National Operational Support Manager.

     

    What’s a typical day like? 

    My days are so varied, which is what I need to keep my brain ticking. I am part of the QNetex project team and I’m currently at Caterfood SW collecting data when I can, but while I’m on site I help wherever needed. That may mean jumping on a forklift, getting in a van to deliver, or helping cover a department in operations while a manager is off, but I love it.


    The best bit about your job? 

    Getting to see the businesses in the group and how they work. I am a bit of a geek and like seeing the setups and finding ways to improve things. I’ve been fortunate to work at four depots in the group so far.


    And the most challenging?

    The biggest worry is the amount of new people I meet. I am conscious to come across in the right way, especially when there is change implementation in my role.


    What skills are important when working in operations? 

    Being able to do anything that you ask somebody else to do to a high standard. It is easy to bark orders, however once you have a real understanding of how to do something and are able to show others that it works smoothly – it’s a great tool to have.

     

    Who would you swap roles with for a day? 

    Sorry for the boring answer, but I wouldn’t swap. I really like my role within the group. However, if I was able to do another job for a day it would either be working in a zoo, helping to care for the animals, or driving trains. I love trains.


    What’s your favourite meal after a busy day? 

    Fillet steak (medium rare), chippies, onion rings and peppercorn sauce. Followed by sticky toffee pudding and a pint of Guinness... or several.  

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